Book excerpt: While the golden age of records may never be recreated, the importance of album art has never diminished. Capturing a musician's talent visually is an essential part of their branding successs. Behind the album features several designers and their process for creating covers, posters, lyric books, and all the packaging essentials for top musicians. Many innovative designs from the past and recent times give the reader an idea of what is possible within the art of music packaging design.