Book excerpt: The ASAP Handbook of Alliance Management: A Practitioner's Guide, 3rd edition, is the only compendium of alliance management practices, principles, and current professional standards that puts all the information you need in one unique, indispensable resource.This new publication provides:-- An unequaled body of knowledge for alliance professionals at every level-- A substantive update and revision of previous editions-- All-new material, including a new section on emerging topics in alliance management