Book excerpt: There is no question that football is indeed America's most popular sport, and the Pro Football Hall of Fame's 50th Anniversary book totally captures our passion for the game. Having opened its doors in Canton, Ohio on September 7, 1963, the Hall will be celebrating its 50th anniversary year from 2012 to 2013, commencing with the Pro Football Hall of Fame Enshrinement Festival, a ten-day period in early August which culminates in the annual Hall of Fame Game. The Pro Football Hall of Fame Enshrinement Festival draws close to a million fans each year. The book has been crafted by Joe Horrigan, the Hall's VP of Communications/Exhibits, along with John Thorn, creator of Total Football, and the end result is a beautifully bound keepsake for any serious football fan. The 50th Anniversary Book features essays by football writers, broadcasters, and celebrated players. Every living Hall of Famer will contribute a commentary on some aspect of the game and its history; each deceased member will be represented in a sidebar or pullout quote. In addition, the book features rarely seen photos and artifacts of some of the Hall's greatest treasures.