Book excerpt: Dig into the fruits of your labor! Profitable, innovative organic fruit farming strategies and skills for modern growers of any scale AN INNOVATIVE GUIDE for growing and marketing organic small fruits and berries, The Berry Grower offers intelligent strategies and solutions for successful small-scale, non-chemical fruit production in the 21st century. Coverage includes: History, innovations, and 21st century challenges in modern fruit farming Creating your own market farming reality Farm planning for efficiency and profitability Factoring in climate change, drought, and extreme weather Soil fertility, efficient weed management, and organic pest control Modern tools of the trade for efficiency Harvesting, fruit handling, and packing Fruit profiles including raspberries, blackberries, strawberries, currants, gooseberries, figs, tomatoes, and more, including new cultivars Innovative marketing methods and thinking beyond fresh fruit with multi-product strategies to maximize profit Learn from other experts through interviews with successful growers and marketers from diverse areas around the USA. From the market garden and small farm to the homestead and backyard, The Berry Grower is the essential guide for both new and aspiring organic small fruit growers and seasoned farmers looking to produce high- quality organic fruits and products for local markets and self-sufficiency.