Related Books
Language: en
Pages: 266
Pages: 266
Type: BOOK - Published: 2014-03-03 - Publisher: Kogan Page Publishers
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most succes
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2011-06-03 - Publisher: Kogan Page Publishers
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network adv
Language: en
Pages: 432
Pages: 432
Type: BOOK - Published: 2014-06-03 - Publisher: Kogan Page Publishers
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2015-04-03 - Publisher: Kogan Page Publishers
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens o
Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D