The Brand of Print
Download or Read eBook The Brand of Print PDF written by Andie Silva and published by BRILL. This book was released on 2019-10-01 with total page 260 pages. Available in PDF, EPUB and Kindle.
Author | : Andie Silva |
Publisher | : BRILL |
Total Pages | : 260 |
Release | : 2019-10-01 |
ISBN-10 | : 9789004410244 |
ISBN-13 | : 9004410244 |
Rating | : 4/5 (44 Downloads) |
Book Synopsis The Brand of Print by : Andie Silva
Book excerpt: The Brand of Print uses contemporary marketing theory to analyze prefaces, dedications, and other paratexts authored by early English printers, publishers, and booksellers as a unique genre, showcasing how these "print agents" developed niche markets by building relationships with readers.