The Branding of Polaroid

Download or Read eBook The Branding of Polaroid PDF written by Paul Giambarba and published by Capearts Publishing. This book was released on 2014 with total page 144 pages. Available in PDF, EPUB and Kindle.

Author	: Paul Giambarba
Publisher	: Capearts Publishing
Total Pages	: 144
Release	: 2014
ISBN-10	: 0871550016
ISBN-13	: 9780871550019
Rating	: 4/5 (16 Downloads)

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Book Synopsis The Branding of Polaroid by : Paul Giambarba

Book excerpt: How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

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