The Chaos Scenario
Download or Read eBook The Chaos Scenario PDF written by Bob Garfield and published by . This book was released on 2009 with total page 308 pages. Available in PDF, EPUB and Kindle.
Author | : Bob Garfield |
Publisher | : |
Total Pages | : 308 |
Release | : 2009 |
ISBN-10 | : STANFORD:36105134482525 |
ISBN-13 | : |
Rating | : 4/5 (25 Downloads) |
Book Synopsis The Chaos Scenario by : Bob Garfield
Book excerpt: What happens when the old mass media/mass marketing model collapses and the Brave New World is unprepared to replace it? In this fascinating, terrifying, instructive and often hilarious book, Bob Garfield of NPR and Ad Age, chronicles the disintegration of traditional media and marketing but also travels five continents to discover how business can survive--and thrive--in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too.