Book excerpt: Commercial aspects of college football and basketball during the mid- to late 20th century were dominated by a few "get rich quick" schools. Though the NCAA was responsible for controlling such facets of college sports, the organization was unwilling and unable to control the excesses of the few who opposed the majority opinion. The result was a period of corruption, rules violations, unnecessary injuries and overspending. These events led to the formation of larger conferences, richer bowl games and rules intended to preserve the "money-making" value of college football and basketball. This book explores gambling, academic fraud, illegal booster activity and the single-minded pursuit of television contracts in college sports, as well as the NCAA's involvement--or lack thereof--in such cases.