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Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good

Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are g

The most important skill Dave Donelson learned as a journalist was how to ask questions and truly listen to the answers. That skill helped him in his sales care

Dave Donelson has helped hundreds of small business owners and managers create advertising campaigns that attract new customers, build loyalty, and encourage re

Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading market