Book excerpt: This book is for fashion brands who need to develop a digital and direct marketing strategy for the holidays. Did you know you could make 60% of your annual sales in 3 months? Planning for the Holiday Season should not be taken lightly. Both from a merchandising and pricing standpoint, as well as from a marketing strategy. Whether you are getting a head start in Q1/Q2 or need last minute Q3/Q4 strategies, download this guide to find out what you should be doing . Topics Included: Merchandising & Product Assortment Pricing & Markdowns Social Media: Paid & Unpaid Influencer Marketing Dedicated and Paid Blog Posts and Newsletters Popup Shops Holiday Events Timelines & Budget Sample Outreach Emails