The Four Day Creative Brief
Download or Read eBook The Four Day Creative Brief PDF written by Yadira Santana-Dowling and published by . This book was released on 2020-04-22 with total page 38 pages. Available in PDF, EPUB and Kindle.
Author | : Yadira Santana-Dowling |
Publisher | : |
Total Pages | : 38 |
Release | : 2020-04-22 |
ISBN-10 | : 192240568X |
ISBN-13 | : 9781922405685 |
Rating | : 4/5 (8X Downloads) |
Book Synopsis The Four Day Creative Brief by : Yadira Santana-Dowling
Book excerpt: The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses. It walks the reader step by step through the research, writing and presentation that goes on in a strategist's typical day, helping to build confidence and clarity into the process for up and coming professionals.