Book excerpt: In The Franchise: Boston Red Sox, take a more profound and unique journey into the history of the team. This thoughtful and engaging collection of essays captures the astute fans' history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the team's iconic identity. Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it got to prominence in the modern major league landscape, and how it'll continue to evolve and stay in contention for generations to come. Red Sox fans in the know will enjoy this personal, local, in-depth look at baseball history.