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The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly

This volume introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the nex

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital M

"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."

The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable beh