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What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their cu

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transforma

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital t