Book excerpt: The Gospel Conversational Church was written for the purpose of helping churches cultivate a gospel conversational culture. A two-fold strategy was used to accomplish this purpose: (1) Prophetic inspiration from the Word of God was expounded in order to answer the question of why we should cultivate a gospel conversational culture, and (2) practical insights on how to cultivate such a culture was espoused. The Gospel Conversational Church was written for the local church and to the local church. The book is written in such a way where pastors and leaders can use it as a training tool. Yet, small groups can use it as a way to study a local church’s responsibility to fulfill the Great Commission.