The Growth Strategies of Hotel Chains
Download or Read eBook The Growth Strategies of Hotel Chains PDF written by Kaye Sung Chon and published by Routledge. This book was released on 2006-02-07 with total page 215 pages. Available in PDF, EPUB and Kindle.
Author | : Kaye Sung Chon |
Publisher | : Routledge |
Total Pages | : 215 |
Release | : 2006-02-07 |
ISBN-10 | : 9781136752926 |
ISBN-13 | : 1136752927 |
Rating | : 4/5 (26 Downloads) |
Book Synopsis The Growth Strategies of Hotel Chains by : Kaye Sung Chon
Book excerpt: How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how