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This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of socie

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of socie

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social mark

The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpo