Book excerpt: Independent filmmakers by nature are creative individuals whose primary tools are their imaginations and ingenuity. They are cinematic storytellers. While some independent films take the film festivals by storm--distribution deals, sales to video outlets and cable television--others fall short. Luck and timing play roles in most success stories, but many independent filmmakers have taken the next step: They have carved out a clear-cut plan of action--a business plan--for their projects and careers, analyzing them for what they truly are: businesses. This work helps to connect the creative process and the business side of independent filmmaking by providing a practical guide for assembling a business plan that filmmakers can present to producers and potential investors. A sample business plan and interviews with independent filmmakers and industry executives are included.