Book excerpt: The inventor of the concepts of emics and etics, linguist Kenneth Pike, uses this volume as a forum to explain their development and their usage today. He is joined in the debate by renowned anthropologist Marvin Harris. Eight other scholars add to the scholarly discourse and demonstrate applications of the concepts in a variety of disciplines. Referring to insider versus outsider, subjective versus objective views of the world, these concepts are vital for researchers dealing with cultures other than their own.