Book excerpt: The Instant Celebrity: Their 15 Minutes of Fame, Notoriety or Whatever is about those people who become famous, more often than not, for absolutely nothing - certainly not talent or real merit. Pop artist Andy Warhol got it right when he said that "In the future, everybody will be famous for 15 minutes." That future is now. The tabloids, the internet, social media, reality TV and the 24/7 news cycle have all spawned a culture of fame unlike even Warhol might have imagined. In pursuit of their 15 minutes the fame seekers will do almost anything for recognition and the coveted brass ring of celebrity. While their stories can be cringe-producing and painful to behold, they can also be entertaining and hysterically funny.