Book excerpt: Hasselblad is a name that is synonymous with innovation, precision, and excellence in the world of photography. The journey of Hasselblad began over a century ago, when the company was founded in Sweden to manufacture cameras for aerial surveillance during World War II. Since then, Hasselblad has been at the forefront of technological advancements in photography, pushing the boundaries of what is possible and inspiring generations of photographers. This ebook, "The Journey of Hasselblad: From Aerial Surveillance to the Moon Landing," is a celebration of the remarkable history and legacy of Hasselblad. From the first camera designed for aerial reconnaissance to the iconic Hasselblad 500C camera that captured some of the most iconic images of the 20th century, this ebook takes you on a journey through the company's rich history. In this ebook, you'll discover the fascinating story of how Hasselblad cameras were used during the Cold War for reconnaissance purposes, and how this technology later found its way into the hands of some of the world's most renowned photographers. You'll learn about the company's pioneering spirit and its commitment to excellence, which led to its cameras being used to document some of the most historic events of the 20th century, including the moon landing. Furthermore, this ebook will provide you with an insight into the technical innovations that have made Hasselblad cameras some of the most coveted in the world. From the modular design of the Hasselblad 500C to the groundbreaking digital medium format cameras of today, Hasselblad has consistently pushed the boundaries of what is possible in photography. I hope this ebook will inspire you to explore the rich history and legacy of Hasselblad and appreciate the role that this company has played in shaping the world of photography. Happy reading!