Search Results

"The Language of Hallyu will re-examine the language of the Korean Wave by looking at popular K-content. In doing so, it will expose the meanings that get lost

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed

This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. T

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as