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This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specif

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful

In this volume, scholars in developmental psychology, education, and neuroscience examine the ways in which children's toys often reflect and promote gender ste

This entertaining and informative book--written by Marianne Szymanski, child development and toy expert, and Ellen Neuborne, an award-winning business journalis

A guide that helps parents focus on their children's unique strengths and inclinations rather than on gendered stereotypes to more effectively bring out the bes