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This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, t

"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it loo

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials a

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from