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The Network Challenge (Chapter 15)

Download or Read eBook The Network Challenge (Chapter 15) PDF written by Christoph Zott and published by Pearson Education. This book was released on 2009-05-19 with total page 41 pages. Available in PDF, EPUB and Kindle.
The Network Challenge (Chapter 15)
Author :
Publisher : Pearson Education
Total Pages : 41
Release :
ISBN-10 : 9780137015108
ISBN-13 : 0137015100
Rating : 4/5 (08 Downloads)

Book Synopsis The Network Challenge (Chapter 15) by : Christoph Zott

Book excerpt: Zott and Amit explore the role of business models in creating value through networks. They review earlier, firm-centric views of value creation, including Porter’s value chain, the resource-based view, and the transaction costs approach. They point out that business models go well beyond classic views of network theory (e.g., topography and structure) and include notions of purpose, acceptance, fairness, coherence, and viability. Based on their earlier framework for e-business models, they explore the role of four major interlinked value drivers: efficiency, complementarities, lock-in, and novelty. They argue that the focal firm’s business model acts as both an engine for value-creation and an invaluable construct for understanding the firm’s role in relation to other business model participants in the networks in which it is embedded.


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