Book excerpt: Do you want to write magazine articles, but don’t know where to start? Or perhaps you want to break into new markets, but are not sure how. The Complete Article Writer will show you how to do all that… and more! Writing for the magazine market is the easiest publishing market to break into. But only if you can come up with the right idea for the right market at the right time. The Complete Article Writer shows you how to do that, time and time again. It also reveals how to maximise your article ideas: don’t write one article - write six or more! The Complete Article Writer shows you how to analyse a publication to identify its readership and the freelancing opportunities within it. Then it guides you into twisting your idea so it appeals to the core readership and the most important reader of all - the editor. With detailed advice about beginnings, middles and endings (the variety of different middle structures you can use to exploit your ideas further), along with other pieces of page furniture, including boxouts, sidebars and photos, The Complete Article Writer tells you how to offer an editor the complete package. Discover how to pitch your ideas and sell your article first before writing a single word. Learn how to negotiate the minefield of publishing rights and keep control of more of your work. Master all this and you will become The Complete Article Writer. Simon Whaley’s articles have appeared in a variety of publications, including: BBC Countryfile, Country Walking, Lakeland Walker, The Simple Things, Cumbria, Discover Britain, British Heritage, Writing Magazine, The People’s Friend, Coast and Outdoor Photography. Enjoy creative writing? Looking to get into freelance writing? Check out The Practical Writer Series for easy-to-implement advice.