Book excerpt: In today's crowded marketplace, the very best way to stand out from the competition is to establish yourself as the go-to expert and premier leading authority in your field. And the fastest, most credible way of becoming an authority is by authoring your own book. In The Power of Authority, you will learn how to: l Grow your business by telling your story in a book l Leverage your book into multiple revenue streams l Use your book to automatically generate new leads l Gain free PR and media coverage as an author l Overcome price resistance with prospects with your book l Leverage author status to keep from being seen as just a commodity l Effortlessly attract new prospects for your products or services And dozens of other practical, real-world publishing tips, guaranteed to help take you from where you are, to where you want to be. Whether you're an entrepreneur, executive, speaker, coach, salesperson or service provider, you will learn powerful ways to grow your business by authoring your own book. Let bestselling author and publishing expert, Michelle Prince show you how.