Book excerpt: The Art of Prompt Engineering: Discover the transformative potential of AI systems. Artificial Intelligence is revolutionising the way we communicate and work. To fully harness the capabilities of AI systems like ChatGPT or Claude one must master the art of formulating precise and creative prompts. Prompt Engineering is essential for obtaining customised, high-quality results from AI. In this book, Alexander Schmidt, an experienced lecturer and expert in analytics and AI-powered communication, guides you through the world of Prompt Engineering step-by-step. Learn the basics, create effective Basic Prompts, and master advanced techniques such as Mega Prompts. Explore how to adapt prompts to various use cases, navigate common pitfalls, and maximise the use of language models like GPT-4. Packed with practical examples, reflective questions, and checklists, this book equips you to sharpen your Prompt Engineering skills in a focused manner. Whether in marketing, data analysis, or customer service, after reading this book, you will be well-prepared to effectively deploy AI systems in your daily work, boosting your productivity and creativity to new heights. Dive into the fascinating world of Prompt Engineering and unlock the vast opportunities that Artificial Intelligence offers for enhancing communication and collaboration. With this guide, you possess the essential tools to precisely control AI systems and achieve impressive results.