Book excerpt: Accessible and practical, the fifth edition of School–Community Relations provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. This textbook uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Chapters introduce communication and relationship concepts and provide specific examples of how great educational leaders have put the concepts into practice. Case studies at the end of each chapter apply the strategies to realistic scenarios, and "Questions for Analysis" help readers engage critically with the material. New in this edition: New strategies for utilizing social media and instructional technology to improve school–community relations and foster a positive school image Increased focus on the necessary considerations for communicating with diverse audiences in a manner that reinforces inclusion in all forms Updated references and literature throughout to reflect the current educational contexts. This book discusses the essential elements of successful school–community relations and centers the importance of keeping the public connected to the schools they share.