Book excerpt: As of 2008 there are over 300 Sport Management programs worldwide. Although the professional pursuit of each student is varied, sport management students quickly discover entry into the sport industry is extremely competitive, therefore making it hard to get noticed.Students from Endicott College have taken action to distinguish themselves from their future professional competition by writing short essays that demonstrate their growing mastery of the industry for public viewing and critique.This book provides a glance into each student's take on The Sport Enterprise