Book excerpt: The Start Up Starter Kit is a fast-moving, jargon-free guide to launching and building a company you're proud of. It will teach you the essential skills you never realized you needed, blended with the right level of fear necessary to keep you from believing your own press releases. This is not an academic guide - these are real world successes and disasters to help you create a successful enterprise. Whether you hope to build a scalable company you can sell for an impressive multiple, or you just want to convert your side hustle into a way to make a living without having to work for someone else, you'll find valuable insights and guidance in this book provided by people who learned these lessons the hard way. Meet: Glen - who recovered after his investors stole his company. Mike - whose company improved many lives despite lawsuits. Laura - from giddy heights to calamity and back. Trevor - ditto. Jen - nine failures and then a bingo. Dive into Bob Jones' The Startup Starter Kit and discover what they all wish they'd known when they started their companies. "DO NOT TAKE EVEN ONE STEP ON AN ENTREPRENEURIAL JOURNEY WITHOUT READING THIS BOOK! I have worked with literally thousands of would-be entrepreneurs over the years and seen all matters of success and failure. Bob Jones has the absolutely unique ability to distill the craziness out there and present it in a clear, common-sense manner to help you avoid mistakes that will likely lead to failure. He forces you to ask yourself the tough questions and answer them and provides you with practical actionable advice that will enhance your probability of success." Joe Hadzima, Founder MIT $100K Business Plan Competition, Global Chairman - MIT Enterprise Forum. "Over the years I've watched Bob teach some of the best, brightest, and most successful entrepreneurs how to better scale their businesses and find success. If there is anyone who should write a book for entrepreneurs on how to successfully build a company, it's Bob Jones. This book is a must read for any entrepreneur who is even thinking about starting a company." Melissa Vincent Executive Director, Pipeline Entrepreneurs "Put this one in your pocket. This is your hitchhikers guide to the life and the path to actualize your entrepreneurial vision. With an artful and experienced focus on the reality of understanding the Why (purpose), the How (preparation), and the What (outcomes). And, critically, the Who -this is no solo pursuit (support systems)." Matt Haggerty, Founder and Managing Partner of ProGen, Inc.,