Book excerpt: The book is the result of an idea conceived in 2006 and the writing itself begun in October 2007 and took almost two years. Sources for the project, which included official FIFA publications were numerous and varied. These together with other publications and studies published by other authors that proved to be of great use were consulted and are listed in the Bibliography. An essential guide for the 2010 World Cup and beyond, The Story Has Been Told traces the idea of a World Cup from its conception, inception and how it has evolved over the years as an event to what has become a multibillion-dollar spectacle.