Book excerpt: Does the hottest new social media platform TikTok confuse you? To some, it probably seems like just a lip-syncing video app for teens, but it's much more than that. In this book we will teach you how to use TikTok right! This way you can introduce your business or product to a huge audience. In fact, TikTok has 500 million users worldwide, and it was the most downloaded app on App Store in 2019. Of course, TikTok isn't the right platform for all types of businesses. In this book we will help you determine if it is right for you and how to make the most out of it!