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The User's Journey

Download or Read eBook The User's Journey PDF written by Donna Lichaw and published by Rosenfeld Media. This book was released on 2016-03-22 with total page 161 pages. Available in PDF, EPUB and Kindle.
The User's Journey
Author :
Publisher : Rosenfeld Media
Total Pages : 161
Release :
ISBN-10 : 9781933820361
ISBN-13 : 1933820365
Rating : 4/5 (61 Downloads)

Book Synopsis The User's Journey by : Donna Lichaw

Book excerpt: Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.


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