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'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Comp

Grow your own business with the oldest, best, and most effective marketing method in the world--word of mouth.

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple

NEW YORK TIMES BESTSELLER • Learn how to apply the principles of Charles Koch’s revolutionary Market-Based Management® system to generate good profit in yo

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Busine