Book excerpt: The Three Stories Leaders Tell is designed to give leaders practical methods for using stories to lead. This guide translates what fuels the power of stories into a wide range of step-by-step techniques for storytelling. Since storytelling is social, the guide also gives how to's for team and organization wide engagement. The Three Stories Leaders Tell covers the "Who am I?," "Who are we?," and "Where are we going?" narrative. The reader will be able to understand what makes each narrative unique as well as how to craft each narrative with the desired level of involvement and impact. Whether you are a leader, a leadership and organizational development professional, or an executive coach, you will find this guide to be an easy-to-follow resource for one-on-one or group leadership development efforts. About the Author Christine Cavanaugh-Simmons works with leaders and organizations that want to: project a memorable identity, drive positive change, and rapidly cascade strategy through the stories they tell. Ms. Cavanaugh-Simmons has been coaching executives and working with small to large organizations for over 20 years. Using narrative process, she has helped her clients with post-merger integration, branding, leadership development, visioning, and strategic planning - all with the use of stories, storytelling and the narrative process.