Tmall, The Sky Cat
Author | : Chuck Munson |
Publisher | : FT Press |
Total Pages | : 19 |
Release | : 2013-09-11 |
ISBN-10 | : 9780133758214 |
ISBN-13 | : 0133758214 |
Rating | : 4/5 (14 Downloads) |
Book excerpt: 800x600 This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.