Search Results

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditi

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about touris

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the