Towards a semiotics of brand equity: Brand coherence and communicative consistency through structuralist operations and rhetorical transformations

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Author	:
Publisher	: George Rossolatos
Total Pages	: 126
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ISBN-10	: 9781105772412
ISBN-13	: 1105772411
Rating	: 4/5 (12 Downloads)

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Towards a semiotics of brand equity: Brand coherence and communicative consistency through structuralist operations and rhetorical transformations Related Books

Language: en
Pages: 126

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