Book excerpt: The collection of essays compiled in this book is the conference proceedings from the first Cross-Atlantic Creativity Congress (CACC), which was held on April 4, 2022, in Salzburg, Austria. With participants ranging from international scholars, business executives, artists, cultural managers, educators, policymakers, and more, the purpose of the CACC was to spark interest in how creativity can be learned, studied, measured, and predicted regarding the future of innovation capabilities and society's resilience. As the first of its kind, this event strove to make creativity more tangible through widespread conversations and synergies about understanding and disseminating creativity from a scientific point of view.