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Technology-driven innovation in financial services has been attracting global attention and interest. FinTech innovation is presenting a paradigm shift in finan

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize conte

Open innovation means gathering new ideas from sources beyond organizational boundaries. It occurs when solutions to address clients’ needs are developed in c

Sharing information and knowledge, co-innovating with clients, communities, and competitors and adopting cognitive technology, robo advisors, crowdfunding, and