Book excerpt: Essay from the year 2010 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1.0, University of Bristol, language: English, abstract: In the last few decades, the world has experienced unprecedented globalization, which, for translators, offers a host of opportunities. It is one of the key elements of our profession to make foreign material accessible to a culture that could otherwise not enjoy it. And the demand has been soaring! Modern technology has revolutionized people’s self-conception by making them more aware of their international neighbors. Accordingly, businesses want to sell their products beyond national borders, medical studies are conducted on global scales, best-selling novels like the Harry Potter Series are translated into dozens of languages and turned into movies within just a few years of their publication. Translation is a driving force in this new cultural landscape.