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Transnational Audiences

Download or Read eBook Transnational Audiences PDF written by Adrian Athique and published by John Wiley & Sons. This book was released on 2017-09-05 with total page 221 pages. Available in PDF, EPUB and Kindle.
Transnational Audiences
Author :
Publisher : John Wiley & Sons
Total Pages : 221
Release :
ISBN-10 : 9781509506552
ISBN-13 : 1509506551
Rating : 4/5 (52 Downloads)

Book Synopsis Transnational Audiences by : Adrian Athique

Book excerpt: In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.


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