Trust as the Key to Loyalty in Business-to-Consumer Exchanges
Download or Read eBook Trust as the Key to Loyalty in Business-to-Consumer Exchanges PDF written by Tara Ebert and published by Springer Science & Business Media. This book was released on 2010-09-23 with total page 213 pages. Available in PDF, EPUB and Kindle.
| Author | : Tara Ebert |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 213 |
| Release | : 2010-09-23 |
| ISBN-10 | : 9783834983077 |
| ISBN-13 | : 3834983071 |
| Rating | : 4/5 (77 Downloads) |
Book Synopsis Trust as the Key to Loyalty in Business-to-Consumer Exchanges by : Tara Ebert
Book excerpt: Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.
