Search Results

This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user

It is long past time to take business ethics seriously. This is not because business people feel the need to appear virtuous, attentive to sustainability, or de

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet

Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of t