Book excerpt: This book analyses the English writing and publishing experiences of 118 scholars from 18 Chinese universities from a social-cognitive perspective. It addresses the challenges and strategies multilingual scholars, particularly Chinese academics, reported in the process of writing and publishing in English. This allows the author to present a taxonomy of journal article writing strategies that correspond to the lived experiences of scholars in China, but which can also be applied to other contexts in the world. This book offers a step-by-step analysis of ethnographic case studies, insights and implications for teaching practice, as well as suggested directions for future research. It will be of particular interest to scholars in the fields of ERPP (English for Research Publication Purposes) as well as students and scholars of applied linguistics more broadly.