Book excerpt: Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Drawing upon his twenty-two years of first-hand experience helping FedEx grow into a global icon and the last ten years consulting around the world, Madan Birla provides proven and practical answers. Readers will learn How to build a reputation as a creative thinker and become management’s go-to person for innovative business solutions Four steps for unleashing their creative potential and generating creative ideas Four communication skills to gain acceptance of your ideas Two words that guarantee promotions How to minimize internal and external negative influences that obstruct creative energy flow How to stop self-censoring and how to confidently express their ideas How to trust that all the resources for germinating creative ideas are within them