Book excerpt: Equipment. This is an overview of general shop administration, available equipment, required operator adjustments, and equipment maintenance. Knowing the capabilities and limitations of the equipment before creating artwork is essential. Standard Drafting Practices And Theory. Industry standards for composition, geometric construction, general drafting practices, technical drawings, perspective projections, and parallel projections are foundational material on which all executionable practices rely. Executionable Practices. These chapters cover the theory of color, photography, computer-generated art, figure drawing, cartooning, animation, mediums, lettering, and airbrush. These are the skills a successful DM must master. Presentations Graphics. Copy preparation, audiovisual presentations, television graphics, and displays and exhibits are end products and will influence the how and why DMs do business.