Book excerpt: This book gives insights into the basic values and life styles of peoples of ten societies in East, Southeast, South and Central Asia. Based on data from AsiaBarometer public surveys of 2003, it examines human values and life styles of peoples in Urban Asia. It presents country profile and comparative analysis by well-informed scholars, reports of the entire questionnaires (both standard common English language questionnaire and local language questionnaires), the whole comparable tabulated figures by society, the sampling methods and sizes and fieldwork in ten societies.